Wednesday, 17 October 2012

Album poster analysis - Emily and Lizzy


      Tinie Tempah is placed in the center of the frame, which suggests importance and authority. His name is positioned above him at the top of the poster, which shows that the music company are trying to capture the audience' attention as to who's album they are selling. His expression, body language, and dominance within the frame show that they are predominantly featuring him as the main selling point. They have not chosen to use many props as the selling point. Although, we can see that he has a city held within his arms, which suggest that he has the world 'in his hands', highlighting his ability to create music that is enjoyed across the globe. The darkness of the poster, and use of sunglasses convey secrecy and wonder - thus making the audience want to know what Tinie Tempah has to offer in his new album.
    They have included the date that the album will be released which allows the audience to become excited about the release of the album, which hypes up the reputation of the album - attracting a larger and wider audience. It can be seen as a "teaser" poster, which explains why the poster is so intriguing - used to entice the audiences curiosity without revealing too much. - Lizzy 

  Ed Sheeran dominates the majority of this poster, his expression is happy and looks like he is smiling about his achievements - as below his Brit award is highlighted. By showing his well earned Brit award, the audience are enticed by his credibility and high end achievements. This is shown in an orange text which contrasts with the black and white background picture - making it stand out from the poster. The use of orange also relates to his iconic ginger hair, which is widely recognized in relation to the famous artist. They continually press that he is British - suggesting that his music may be less mechanical and commercialized like we see nowadays in country's such as America.
   They use the same font for all the text on the poster which may suggest a linear genre within his album, and could show the fluency of his music. His face is dominant within the frame, conveying his fame and level of recognition - they choose to use his face as the selling point rather than his name or elaborate props. The lighting represents a contrast of light and dark, on two halfs of the poster. This depicts that some of his music may be light and positive, and that others could be darker and deeper in meaning and background content. - Lizzy

   Marina is the main focus on the poster, capturing the attention of people, especially the target audience. The look of the poster links to the cover of her album as this image has been used many times before for different promotions, and covers. As she is takes up almost the whole of the page, this suggests her status; how important she may be within the music industry and in her style of music. The way she is looking in the image shows her facial expression clearly, it shows her looking slightly mysterious yet also portraying that she believes that she is the most important person, her eyes also capture attention as it draws you in making you wonder and question to yourself if the image is intriguing, what the album may also be like.
  The text on the poster is all the same; the advertising text matches up to the font that is used othe album ‘Electra Heart’. The size of the text is the same, apart from her name, which dominates the top third of the advert, which suggests that she is the main focus and therefore her name draws attention to the eye of the audience. Also, by having the words “THE #1 ALBUM IN THE UK” suggests to people that it is an album that they need to buy and if they don’t, they are missing out on something which could be amazing. - Emily


The main focus of the poster for this Coldplay album are the band itself, mainly of the lead vocalist; Chris Martin who is floating up by the ceiling, this dominates the actual image showing the audience that they are the best, especially the man (Chris Martin) who is floating as it makes you think, why is it him floating? why not the other members? The overall look of this album poster looks quite old fashioned; vintage. The image itself is very eye catching because of what is happening, and even though the colours are very dull and vintage looking, the black border going around the edge contrasts everything and makes everything stand out. Apart from the image itself the text of the band dominates the page, especially with the white text against.  The white text stands out against the dark background. At the bottom of the of the page they have also included small text that has been placed at the bottom of the page informing the audience about their website therefore it lets people know where all information can be found and also about any other information about tours etc.  - Emily

Wednesday, 10 October 2012

Animatic - Lizzy

                           

  • The video starts with a closed eye, which opens and starts looking around when the beat kicks in at the start of the song. 
  • The audience are then shown the singers mouth, who starts lip syncing to the lyrics in an extreme close up.
  • It then cuts to shots of the band playing in live performance, which highlights which band member plays what instrument (their roles within the band).
  • Each band member then has a medium close up on them playing or singing which will show the unity of music coming together and also their roles within the band in more detail.
  • Then we are introduced to the girl character which plays a huge role in the story line. She will wear a red jumper.
  • Close ups of the girls face show how she is feeling as she approaches the room which represents the 'space'.
  • Over the shoulder and establishing shots will show the girl entering the room, creating suspense.
  • We are then introduced to the jack in the box which is significant to the story line. It will be placed in the middle of the room to focus all attention on it. This will make the audience question its significance. 
  • The girl character then starts to make her way around the room after sitting by the jack in the box. She looks at the canvas' on the wall.
  • Cuts back to the live performance of the band and the extreme close up of the lip syncing occur.
  • Whilst the girl is exploring the room, the camera cuts back to the jack in the box, and it starts dramatically shaking. This creates tension and makes the audience wonder why the absence of the girl is having such a huge effect on it.
  • Meanwhile, close ups of the band members in their live performance show that the song is reaching its climax.
  • The girl is then shown with a face of shock as she realizes that the jack in the box is shaking vigorously on its own.
  • The camera starts spinning and moving frantically
  • The jack from the jack in the box suddenly pops out to highlight the end of the song, and to end all the tension in a humorous way.

Monday, 8 October 2012

Questionnaire results - Lizzy and Emily

Lizzy
  This graph shows that out of the people we interviewed, there are an equal distribution of thoughts on how relevant music videos are to the promotion of the band. This leaves our options open as to wether we make the music video's aim to promote the band rather than the song. Although, more people think that they are not very relevant.

 Emily
   This graph shows the results of when we asked 10 people how old they are, so we are able to work out the average age of the target audience.

 Lizzy
50% of the people we interviewed watch music videos, and the other 50% do not. The people that answered yes, were more in our target age that we want to attract - this means that we have more chance of them wanting to watch our music video.

 Emily
This graph shows that the people mostly watch music videos either everyday or once a week. This tells us that music videos are a popular source of media and are possibly enjoyable to members of the public. We can use this to our advantage to make it as best as we can in order for the audience to enjoy watching it and want to watch it.


 Emily
The results on this graph show that when we asked people about our colour schemes of a CD cover, which combinations would work best. The results show that people believe that bold, vibrant colours work a lot better as it captures the attention of the target audience.

 Emily

The results of this graph show how many people believe that the magazine advertisement of the band could reflect on whether they would consider even buying the bands album.








Album covers - Emily




When designing and creating ideas for a CD cover, researching simular genre artists are key. I looked at an Oasis cover and got some ideas of how the cover of the band we are producing a video for (Little Grim) could look like. The simple layout of text and the image taking up 2 thirds of the cover is very eye catching because everything is very easy to look at. The colours work together with the image being black and white, and all of the text apart from the album name; making it all stand out and catch the audience's eyes when it is placed next to many other CD's on a shelf in a store. 



This particular cover of The Vaccines album 'Coming of Age' really caught my attention because of how simple it is. The layout of everything is very structured and centered in towards the middle of the cover. The black and white image makes the vibrant red stand out and both things work well together and really contrast each other. Even though the name of the album is not on the cover, the image seems to tell that story by the body language, attitude of facial expressions, clothes etc. the story being the idea of 'coming of age'. This idea could work well witht he band that we are working with and the title of the song.



The cover of this album Foo Fighters 'Wasting Light' caught my eye straight away and thought that something like this would well very well with everything that we are planning for the video for Little Grim. The idea that is being planned has a big connection to this cover due to some parts that could be used within the video. I do also think that the cover is very striking and eye catching because of the black background contrasting with the bold, vibrant colours, therefore making everything stand out and catch the eye of the audience.The cover of the album and also when it comes to designing and planning ideas for the magazine advert/poster, without the album being eye catching it will not capture the audience's attention let alone the target audience that we hope would want to be the CD.


CD cover, inside and back cover analysis - Emily